Press release

The world's largest brewing company signs Master Agreement with XMReality for the European zone

  • Regulatory
The world's largest brewing company signs Master Agreement with XMReality for the European zone
Anheuser Busch Inbev and XMReality AB has signed a master agreement to provide Remote Guidance for the European zone. The initial order includes licenses for XMReality Remote Guidance with branding. The total order value is 570 TSEK of which 90% is annual software licenses.

“We already have business with Anheuser Busch Inbev, but it has been limited to specific use and region. This new order allows for general usage in a much larger geographical area. We are pleased to see that XMReality Remote Guidance continue to generate superior value for companies within the Food & Beverage sector”, says Jörgen Remmelg, CEO XMReality.


This disclosure contains information that XMReality is obliged to make public pursuant to the EU Market Abuse Regulation (EU nr 596/2014). The information was submitted for publication, through the agency of the contact person, on 16-09-2021 11:37 CET.