Andreas Jonsson resigns as CEO of XMReality AB – Alexander Sandström appointed as new CEO

“Andreas has done a fantastic job with the restructuring required to turn the company around and has laid the foundation for achieving positive cash flow. We wish Andreas the best of luck in his future endeavors,” says Björn Persson, Chairman of the Board of XMReality.

“It has been a challenging time for the company, requiring extensive measures over the past year. We have undergone major restructuring, and the company is now entirely different from what it was just a year and a half ago and is much closer to achieving the goal of positive cash flow. At this point, I feel it is time to hand over to new leadership and for me to take on new exciting challenges,” says Andreas Jonsson.

Alexander Sandström, who takes over as the new CEO with immediate effect, has, since he started his position three years ago, continuously driven innovation and the development of XMReality's product with a focus on the customers. In addition to having broadened the product by launching several new important capabilities, such as step-by-step instructions, documentation, and third-party integrations, he has also laid the foundation for a scalable business by simultaneously developing the product to better support online purchases and self-service onboarding of new customers entirely on their own. This has contributed to the product's continued competitiveness, despite the recent downsizing of the company, and enables the business to continue to grow.

The recent years of product development have given the company strong competitive advantages in the customer segment it has focused on for the past year, which is also evident from the large number of new customers the company has acquired since then. Alexander has been with XMReality since 2021 and has had a successful career in international leadership roles in product, product development, and marketing at companies such as Amazon, Net Insight, and Ericsson.