Our story

From defusing land mines to faster problem solving with AR

XMReality provides a software solution allowing for faster knowledge transfer. The XMReality Remote Guidance software is on the forefront of modern technology, and through augmented reality we allow for smoother communication and faster problem solving. Our remote support solution is used globally by some of world’s largest companies, such as Nestle, ABB and Heineken. As a publicly listed company (XMReality), we are dedicated to improving and simplifying the way knowledge is transferred globally.

The AR marketplace is rapidly growing, and so are we. Therefore, we are always on the lookout for top talents who want to join our team and contribute with knowledge, dedication, and a positive attitude.

At XMReality we like to work hard and have fun while we do it! Our team is a great mix of talented pasta Bolognese chefs, hobby skiers, world-class quiz masters and some seriously gifted farmers. We value high motivation, good spirit, and creative teamwork. Our professional competencies lay mainly within software development, marketing, sales and customer experience.

Our head quarter in based in central Linköping, Sweden, and we also have an US office in Portsmouth, NH. Our team of some 30 colleagues innovate, develop, sell and distribute platform independent, Remote Guidance software.


Meet our team

Peter Hallgren, Quality Assurance Lead

Peter is the one who takes the lead when it comes to Quality Assurance. His work covers all from strategic activities and project leading to hands on testing of our Remote Guidance products.
Peter, what is your educational/professional background?
I studied engineering physics at KTH in Stockholm, in the good old nineties. Ever since, I have worked mainly with quality assurance and project management, within financial as well as industrial IT. By coincidence, I saw a job posting from XMReality at LinkedIn, and decided to get some more information about the company and the position. And here I am!
Why did you join XMReality?
I joined XMReality to become part of a growing company with big expectations for the future. We are already on a good path, and the future seems very bright. One important reason to join was of course also the development of exciting technology, like a micro services based SaaS solution and augmented reality.
What do you do on a daily basis working at XMReality?
My work is usually quite varying. I spend a lot of time doing hands on testing, but also on strategic work like how to position us as a high-quality product, compared to our competitors.

Matilda Pasanen, Customer Experience Manager

Matilda leads our Customer experience team. Her mission is to keep a tight dialogue with our customers with the main focus to support them in solving their problems, to get them up to speed in gaining as much value and efficiency as possible from our solution and to offer training and motivation to optimize the usage of our product.
Why did you join XMReality?
I was thrilled about the possibility to join an expanding company where I could contribute to the growth journey. I really like to be part of a smaller company with an ambitious growth strategy where I can highly impact both the direction and the ways how to get there. I also feel that I have a great opportunity to make an impact within the company, as we welcome potential and new ways of thinking at the same time as we learn from our history and more experienced colleagues.
What do you do on a daily basis working at XMReality?
I am meeting our customers nearly every day for training, user dialogue and problem solving. I am also focusing on the follow-up of the usage of our product. By acting upon the results of our Key performance indicators (KPIs) we are able to continuously improve our customers’ experience and benefits from using XMReality Remote Guidance.

Erik Karlsson, Sales Manager

Erik works within the Sales team, which makes him one of those within XMReality with the most frequent contact with both new and established customers.
What is your educational/professional background?
I have been working with sales for a decade or so, the most recent years within software companies. My educational background is within Key account management.
Why did you join XMReality?
I love to work in a high-speed developing organization where you can be a big part of the contribution to the company’s success. This is what I found in XMReality and after a few meetings with different people throughout the company, I decided to join.
What do you do on a daily basis working at XMReality?
I work tightly with both existing and new customers on their journey with Remote guidance. My job is to keep direct contacts and dialogues, perform demos, handle contracts, align with our developers and other colleagues, all in a good mix.


A sustainable tomorrow

We believe in climate smart technology

XMReality’s ambition is to be a successful company over the long haul. And one that contributes to a sustainable future by delivering innovative solutions that support the customer’s efforts toward sustainable business.

In a world of scarce finite resources, we need to extend the lifetimes of products and equipment through more proactive service and support and by dealing with problems faster.

We are constantly further developing our digital solution so that it will be able to replace the face-to-face meeting and thus minimize the need to travel. Using our solutions should be perceived as “like being there.”


Together we make a difference

XMReality is working actively with the UN SDGs, with extra focus on below goals

Decent work and economic growth

Industry, innovation and infrastructure

Reduced inequality

Sustainable cities and communities

Responsible consumption and production

Peace, justice and strong institutions

Partnership for the goals


hands holding an iphone

Feel secure using XMReality

Information security is high on our agenda

Use of the XMReality app involves the transmission of our customers’ business critical information. This issue is more or less critical for all customers, but is always important to one extent or another. XMReality never stores data and has ensured a high level of security to meet the needs of our customers.